Having felt and seen the lack of alternative cultures in our small hometown, we want to give the youth a place of belonging and creative blooming. We believe that the absence of artistic understanding mutes the potential of an individual. Moreover, working with like-minded people is in the end empowering and we want to share this energy.
Living in a world that revolves around social media, we are more connected with each other than ever before. We are being bombed with stimuli that unconsciously influences the individual’s mind, opinion and taste. It sometimes feels like we are losing the power to be ourselves. Kilojoule Clothing stands for self-awareness within the bigger picture. In other words, we believe in the beauty of personal style. Personal style is a way of communicating both your personality and interests through clothing. We want to get youth excited to think consciously about how they express themselves and how they are being perceived.